Hello and Welcome!
Department of Marketing
Vienna University of Economics and Business
Building D2, Entrance A
Welthandelsplatz 1
1020, Vienna
I am a PhD Candidate in Economics at the Vienna University of Economics and Business and a research associate in the Marketing Department at the Institute for Retailing & Data Science.
My research focuses on Quantitative Marketing, Platform and Social Media Analytics, and the Economics of the Music Industry. I explore how key stakeholders—such as streaming platforms, social media, activist groups, and technological innovations in content delivery and promotion—affect the dynamics of the music industry.
Methodologically, I am interested in advancing applied econometrics, particularly in developing new difference-in-differences estimators and integrating machine learning with traditional econometric techniques.